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Many individual investors are starting to look for ways to make a positive impact on the environment while still being able to save and invest for retirement. Protect Mother Earth and improve your net worth at the same time: seems like a no brainer, right?

Green companies offer a lot of potential given the amount of attention, focus and funding (i.e. infrastructure spending) they are sure to receive over the coming years. The tricky part is finding those green investments that are going to not only support those companies who are trying to make a difference by operating in an environmentally friendly way, but also provide a decent return in your 401(k) or IRA.

Where do you start? First, let’s define what we mean by “green” companies, and then we’ll dive into how you can find and invest in them.

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Article Provided by Learning Markets courtesy Mint.com.

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